| Dec'17 | Dec'16 | Dec'15 | ||||
|---|---|---|---|---|---|---|
Net revenues | ||||||
Product sales | ||||||
346,992 | 313,474 | 299,585 | ||||
Services (including related-party revenues of RMB7,850, RMB3,606 and RMB5,222 for the years ended December 31, 2015, 2016 and 2017, respectively) | ||||||
290,668 | 174,828 | 101,546 | ||||
Total net revenues | ||||||
637,660 | 488,302 | 401,131 | ||||
Operating expenses: | ||||||
Cost of products | ||||||
294,709 | 276,805 | 267,964 | ||||
Fulfillment | ||||||
125,751 | 77,900 | 50,196 | ||||
Sales and marketing | ||||||
139,994 | 94,890 | 62,293 | ||||
Technology and content | ||||||
21,624 | 13,775 | 9,254 | ||||
General and administrative | ||||||
17,914 | 12,714 | 11,374 | ||||
Other operating income, net | ||||||
1,729 | 754 | 1,255 | ||||
Total operating expenses | ||||||
598,263 | 475,330 | 399,826 | ||||
Income from operations | ||||||
39,397 | 12,972 | 1,305 | ||||
Other income (expenses): | ||||||
Interest income | ||||||
2,052 | 1,709 | 1,364 | ||||
Interest expense | ||||||
654 | 0 | 0 | ||||
Gain on disposal of investment | ||||||
840 | 0 | 1,493 | ||||
Impairment loss of investments | ||||||
957 | - | - | ||||
Exchange gain (loss) | ||||||
-3 | 46 | -19 | ||||
Income before income tax and share of loss in equity method investment | ||||||
40,675 | 14,727 | 4,143 | ||||
Income tax benefit (expense) | ||||||
8,338 | 2,424 | -930 | ||||
Share of loss in equity method investment | ||||||
-194 | 0 | -1,580 | ||||
Net Income | ||||||
32,143 | 12,303 | - | ||||
Net Income (loss) | ||||||
- | - | 3,493 | ||||
Deemed dividend from issuance of convertible redeemable preferred shares | ||||||
0 | 0 | 0 | ||||
Change in redemption value of convertible redeemable preferred shares | ||||||
0 | 0 | 3,911 | ||||
Net (income) loss attributable to noncontrolling interests | ||||||
41 | -174 | - | ||||
Net income (loss) attributable to ordinary shareholders of Baozun Inc. | ||||||
32,102 | 12,477 | -418 | ||||
Net income (loss) per share attributable to ordinary shareholders of Baozun Inc.: | ||||||
Basic | ||||||
0.20 | 0.08 | 0.00 | ||||
Diluted | ||||||
0.18 | 0.08 | 0.00 | ||||
Net income (loss) per American depositary shares ("ADS") attributable to ordinary shareholders of Baozun Inc.: | ||||||
Basic | ||||||
0.59 | 0.25 | -0.01 | ||||
Diluted | ||||||
0.55 | 0.23 | -0.01 | ||||
Weighted average shares used in calculating net income (loss) per ordinary share: | ||||||
Basic | ||||||
162,113 | 149,935 | 102,987 | ||||
Diluted | ||||||
176,115 | 163,926 | 102,987 | ||||