CDK Global, Inc. delivers integrated data and technology solutions across a diverse range of sectors, including automotive, heavy truck, recreation, and heavy equipment, operating both domestically and internationally. The company's core business involves providing subscription-based software and technological tools to automotive dealerships, as well as to retailers and manufacturers specializing in heavy trucks, construction and agricultural machinery, motorcycles, boats, and other marine and recreational vehicles. Its flagship offering, the Dealer Management System (DMS), is a comprehensive software platform designed to streamline the sale of new and pre-owned vehicles, manage consumer financing, facilitate repair and maintenance services, and oversee vehicle and parts inventory. Beyond the DMS, CDK Global offers a suite of complementary software applications engineered to optimize various automotive retail workflows. Through its Neuron intelligent data platform, the firm also provides advanced data management and business intelligence capabilities to automotive retailers and original equipment manufacturers (OEMs). Additionally, the company extends a full spectrum of professional services, encompassing custom programming, consulting, system implementation, training, and ongoing customer support. Serving approximately 15,000 retail locations, CDK Global, Inc. was established in 2014 and maintains its corporate headquarters in Hoffman Estates, Illinois.


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