Citi Trends, Inc. functions as a discount retail chain specializing in fashion apparel, accessories, and home goods. Its extensive product range includes a variety of clothing options for the entire family: men's fashion sportswear and footwear, women's sportswear, sleepwear, lingerie, and scrubs, as well as a selection of apparel, uniforms, and related accessories for children from newborns to teens. Beyond clothing, the company stocks a wide array of accessories and beauty items like handbags, luggage, jewelry, watches, eyewear, hats, and belts. It also provides essential undergarments and outerwear for both men and women. The home and lifestyle segment covers furnishings and decor for various rooms (bedroom, bathroom, kitchen), alongside a diverse selection of general merchandise, including food, tech gadgets, sporting goods, health products, seasonal decor, books, and toys. Citi Trends primarily serves African American and Latinx households across the United States. As of January 29, 2022, the company maintained a footprint of 609 stores located in both urban and rural communities across 33 U.S. states. Founded in 1946, the company initially operated as Allied Fashion, Inc., before officially changing its name to Citi Trends, Inc. in 2001. Its corporate headquarters are situated in Savannah, Georgia.


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