Nielsen Holdings plc, along with its various subsidiaries, functions as a global powerhouse in data analytics and measurement services. It supplies crucial data and analytical insights concerning audience viewership and listening habits. This essential information primarily benefits media publishers, marketing professionals, and advertising firms across a wide array of platforms, including broadcast television, computer-based systems, mobile devices, connected TV (CTV), other digital channels, and audio-centric listening platforms. Furthermore, its service portfolio encompasses specialized television audience measurement, digital audience engagement metrics, and video advertising effectiveness analyses. The firm also undertakes independent measurement and consumer research, primarily catering to radio broadcasters, advertisers, and advertising agencies within the broader audio sector. Beyond this, Nielsen furnishes comprehensive data on consumer behavior and purchasing transactions. The organization also develops and delivers tailored marketing solutions. Established in 1923, Nielsen's corporate headquarters are situated in New York City. On October 11, 2022, Nielsen Holdings plc completed its transition to private ownership.


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