Sally Beauty Holdings, Inc. functions as a specialized vendor and distributor of professional beauty products. The company’s operations are divided into two main business units: Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply division provides a diverse range of beauty items, including hair coloring agents, haircare solutions, skincare, nail care products, and styling appliances, serving a broad customer base that includes individual consumers, salons, and salon professionals. This segment features merchandise from popular external brands such as Wella, Clairol, OPI, Conair, and L'Oreal, in addition to its proprietary label offerings. In contrast, the Beauty Systems Group segment focuses on supplying professional-grade beauty essentials, like hair color, haircare treatments, skin and nail care, and styling tools, directly to salons and professional beauticians. This is achieved through its specialized professional stores, online platforms, a dedicated sales force, and franchised outlets operating under the Armstrong McCall brand. This segment also carries a selection of prominent third-party brands, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Olaplex. By September 30, 2021, the company's extensive network included 4,777 stores, with 134 of these being franchised. These establishments are located across the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. Furthermore, Sally Beauty Holdings distributes its products through various channels such as full-service and exclusive distributors, open-line distributors, direct sales initiatives, and large salon retail locations. Established in 1964, the company's corporate headquarters are situated in Denton, Texas.


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